Did you know that women make up only 23% of science and technology workers and less than 4% of trades workers in Canada? Yet science, technology, trades, engineering, and mathematics (STEM) occupations are among the highest-paid and fastest-growing occupations in the country.

Research has shown that children’s exposure to stereotypical images of scientists plays a strong role in shaping their perceptions of scientists and their interest in entering STEM fields. But there’s good news: providing children with non-stereotyped and diverse role models can reduce stereotypes and increase interest in pursuing STEM fields.

For this reason, the Canadian Association for Girls in Science (CAGIS) is celebrating International Day of Women and Girls in Science on February 11 with a massive new campaign across all social media channels, and we hope you’ll join us. #GirlsNeedRoleModels encourages women and girls in science, technology, trades, engineering, and mathematics (STEM) to share their stories and showcase the endless possibilities for the future.

We hope you’ll join us for #GirlsNeedRoleModels, and spark a movement that inspires young people to see their future selves in STEM.

This video was made possible by the Department of Women and Gender Equality.